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The COVID-19 pandemic has brought unprecedented challenges to many businesses, especially those reliant on face-to-face interaction. Jay Rosensweig, owner of a Long Island-based speed dating service, found himself at a crossroads when social distancing measures rendered his in-person events impossible. Faced with the potential collapse of his business, Rosensweig took swift action to pivot to a virtual model. In a feature by LongIsland.com, Rosensweig shares his journey from initial denial to innovative adaptation. The article details his transition from hosting eight monthly in-person events across Long Island and New York City to leveraging Zoom for virtual speed dating sessions. Despite his self-professed aversion to new technology, Rosensweig dedicated countless hours to reimagining his services for the digital age. His story is a testament to the resilience and creativity of entrepreneurs in the face of adversity. Within two weeks of launching his online platform, Rosensweig saw promising results, with early events selling out and new attendees signing up for subsequent sessions. This pivot not only sustained his business during the pandemic but also opened up new avenues for growth. Read the full article to learn more about how Rosensweig's quick thinking and determination turned a potential disaster into an opportunity for innovation. 
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